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The Construction Process

Setting up a website is kind of like setting up house, or shop. Firstly you need your identity, either your name or your business name.† Then you need your space, and usually you start off renting your home or your shop. Then you need to move in, bring in your furniture and belongings or fit-out and stock your shop.† Once you're ready to go, you need to get traffic to your door.

You Name

Firstly you need your identity, either your name or your business name.† Online, your identity is called your domain name. As with births or businesses, you need to register this name before you can use it.† There are many name types available - i.e. .com, .net, .info, .id, .biz - depending upon the type of entity using the name, and some are further specifiied with a country code on the end - i.e. .au, .nz, .uk, .us.

  • .com.au - intended for use by Australian businessess
  • .net.au - intended for use by online businesses or networks in Australia
  • .org.au & .asn.au - only for use by incorpated clubs and associations, non-profit groups within Australia
  • .id.au - Names of individuals or families in Australia (usually surnames).
  • .info - intended for use for any informational site (not limited to Australia)

Search for and register your name with Concourse IT at competitive rates.

Your Place

Then you need your space, and usually you start off renting your home or your shop.† Unless you have a high-speed internet connection with static IP address, and are prepared to share parts of your home computer or business server with the world, you will need to 'rent' your place.† Site hosting is effectively renting space on managed servers designed to handle the traffic, like renting a shop in a big shopping centre.† And like this shopping centre, your services are already there and included, but the space comes unfurnished.† Site hosting through Concourse IT comes with:

  • Space - small, medium, large or custom plans giving you 2mb to 2gb of server space.
  • Email - set up mailboxes to receive and store mail for collection by Outlook, or simply setup email forwarding as required.
  • Databases - SQL databases are used on most eCommerce and group sites.† Databases quotas vary.
  • Additional Domains - sometimes, you will have more than one domain name to be hosted.† You will be able to¬†add domain names for separate sites or sub sites, or park domain names to redirect traffic to your main name.

Webspace is sometimes provided free by your ISP, but is usually limited to 10 or 20mb, and will not be able to carry your domain name.

Your Stuff

Then you need to move in, bring in your furniture and belongings or fit-out and stock your shop.† Once you've registered your name and set up your hosting account, you can then "publish" your site.† (If you already have a site hosted elsewhere, you will need to look into your options for exporting or upgrading any databases, before uploading pages.)

You can use a program such as Frontpage or Dreamweaver to design, store and maintain your site on your PC, only publishing it when ready or when changes have been made and the site tested.† Alternatively, we can install an off-the-shelf content management system on your site and you can modify your pages online.† Changes can be made from any computer by logging into the site, and by anyone who has been granted access.

In the case of an eCommerce site, or online store, we can install and develop the database for you, configuring the structure and options as required by your business.

Getting Traffic

Once you're ready to go, you need to get traffic to your door.† Like moving house or setting up shop, you need to tell people where you are, or who you are and what you do.† Renting your shop, getting it fitted out and furnished, stocking the shelves and employing the staff does not guarantee a stream of customers flowing through your doors - you need to advertise.† Registering your site with search engines does not instantly shoot your site to the first page on Google or Yahoo.† Search engines usually offer paid services to generate traffic for you, with sponsored links, ad campaigns and searchwords.

Cross-linking with other sites can also improve your search results.† For example, take a 4WD Club - they can register with their state 4WD association and likely get their internet address in a club listing/search, with a link to their site.† The more links to your site, the more referring traffic you should have.† Links are sometimes provided free, but you may need to pay for banner ads on other sites.

An Emailing list is a low-cost alternative, unless you buy lists.† If you already have a mailing list, let everyone know about your site and encourage registrations.† By communicating regularly with your email recipients and past customers, you may be able to increase referral business and site traffic.

 
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